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About Direct Traffic Media

The Online Market

The internet is rapidly growing to dominate our lives, both visibly and as an invisible ‘enabler’. Business and consumer behavior is changing rapidly to embrace the ‘online’ experience and capabilities. Many recent surveys demonstrate that the use of the internet for both information gathering and influencing purchasing is growing and is set to continue. However, it is also evident that the amount of ‘ad spend’ currently devoted to online is significantly out of proportion to the impact that online is having on such behaviors. There is about to be a correction in this imbalance; with a significantly increased flow of ad spend being diverted from ‘traditional’ media to online, giving better per-$ ad returns. Within this growing (and increasingly confused) market there is the need for a media provider that can add real clarity and offer a quality and sustainable service that enables organizations to position themselves to be found online by their target audience for the reasons that they want to be found for.
DTM is ideally positioned to serve this market and help you benefit.

DTM Mission

The mission of DTM is to empower businesses to position themselves in front of their target audience online. Empowering businesses to ‘Be Seen, Be Found, Be First’. DTM promotes and sustains a clients chosen online presence – helping them to build sales and enhance their brand online. This requires a range of skills, techniques and capabilities which DTM has bought together under the umbrella of Digital Media Outsourcing™ (DMO). We believe that our combination of techniques, software and approaches positions DTM to be the best in the world at promoting and sustaining our clients chosen online presence.

The Unique Positioning of DTM

Established in 2004, Direct Traffic Media was founded by brothers Riaan and Enrico Saunders when researching techniques for online marketing. This led to the development of unique market-first search engine optimization (SEO) software. Since its inception, this patent-protected SEO software has undergone rigorous testing and years of further research and development backed by a team of specialists that understand search engine algorithms and the ongoing wider changes to the internet. Since those pioneering days the company has branched into other internet media–related areas, with innovative techniques underpinned by unique software designed to support the company’s philosophy of bringing the right audience to the clients chosen internet presence. The software and techniques now cover a range including SEO, blogging, virals, news and content provision, social bookmarking and a range of other internet media disciplines. At the core of the company is a focus on continuous innovation and improvement, pioneering to be the best on the market in our chosen field.

Our Technology

Underpinning our range of Digital Media Outsourcing™ services is a suite of underlying software engines built upon a solid technology platform. These software products support the range of services, enabling us to offer reliability and scalability across the full DMO portfolio.
For those interested in such things, the technology is based upon:

• SQL2005 Server with redundancy
• .NET C#, VB.NET, ASP, PHP & Perl (for the publisher sites)
• DNS Failover

We run on multiple servers in sites in both the USA and the UK, which gives us the performance, resilience, reliability, and security that we and our customers need.